1) What does Simana Network do? We are a leading Marketing and Management Consulting firm. We provide outsourced Sales Solutions to the clients we represent. We are engaged by a variety of companies that do not have their own sales/ marketing teams or find that it is much more cost effective to outsource the work than set up and manage a sales team. We, in turn, provide our clients with dedicated, well-trained and professional teams to represent them.
2) What type of companies do we work with? We are proudly engaged by some of the biggest companies in Malaysia, Singapore, Australia and other parts of the world. The varieties of business include telecommunications, utilities, financial institutions, charity organizations and sports/leisure. Some of our local include TM Net, Standard Chartered Bank, MAKNA, UNICEF, NKF and WWF.
3) What is it that our clients need us to do? Generally, we create new business and a new source of income for these businesses. We do this by mass marketing acquisition programs. Our acquisition programs may include achieving sales results by acquiring a new customer base or simply promoting our clients services directly on their behalf.
4) How do we represent these companies? Through Direct Marketing, we co-ordinate interactive and face-to-face presentations with each potential customer. This is known as “Human Commercial” and is a registered trademark of the Appco group.
5) Why is this form of Marketing so important? Other forms of marketing are slowly becoming less effective for customer acquisition campaigns. Above the line advertising channels (such as TV, radio, pamphlets) are becoming increasingly expensive and impersonal, time-consuming with no-measurable results. Face-to-face sales and marketing programs have proven to be very effective for clients. This approach provides 2 way communication to the customers, is very adaptable to every different individual customers (therefore very personalized), and provide our clients with specifically measurable results. Through professional, comprehensive and on-going training, our people are able to achieve surprisingly consistent results, with each and every campaign.
6) As a potential client, how do I know if this approach will work for me? Before committing long-term to a new campaign, a test market is done to ensure that it is mutually beneficial for both of us and the client. If proven successful, we will commit ourselves to the client for a longer time period. WHERE THE JOURNEY BEGINS…
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